The U.S. Consulate Toronto’s Public Affairs Section visited the Social Media Lab and the DMZ at Ryerson University on October 29th to learn about their research and programs and discuss potential areas of collaboration. The Social Media Lab is a multi- and interdisciplinary research laboratory which studies how social media is changing the ways in which people communicate, disseminate information, conduct business and form communities, and how these changes impact the social, economic and political structures of modern society. The Social Media Lab moved to Ryerson about six months ago and focuses much of its’ current research on studying the dissemination of misinformation through social media networks. The DMZ is one of Canada’s largest business incubators for emerging tech startups. The top-ranked university incubator in Canada and fifth in the world, it helps startups succeed by connecting them with customers, advisors, influencers and other entrepreneurs.