US Consul General Anne Callaghan spoke at the opening reception of the Active America China conference in Richmond on Tuesday, March 11th. The conference welcomed businesses in the tourism industry from across North America, and connected them with tour operators in China.
China is the fastest growing inbound tourism market to the United States, and as such, is a major target of BrandUSA, a US federal initiative designed to encourage foreigners to visit the United States through consumer and travel trade marketing, advertising, events and promotions.
BrandUSA also works with the federal government to communicate US entry and security processes that will help make the journey to and into the United States easier and more welcoming. In China, Brand USA has offices in Shanghai, Beijing, and Hong Kong.